Biodiesel Magazine did an article in their April issue on Joshua Tickell's movie, which I've blogged about previously. You can read the article here. This is how the article opens:

Kumar Plocher was a skeptic when he walked into the invitation-only screening of the film documentary “Fields of Fuel” at the National Biodiesel Board’s National Biodiesel Conference & Expo held in early February in Orlando, Fla. The founder and president of Yokayo Biofuels in Ukiah, Calif., already knew about the benefits of biodiesel and how to make it. He had seen a trailer for the documentary and doubted it would be anything more than a long advertisement for the biofuel producers featured in it. In fact, Brent Baker, chief executive officer of New York’s Tri-State Biodiesel who was featured in the film, invited Plocher to the screening. So Plocher grudgingly decided to give it a chance, and was a changed man by the time he walked out of the screening...

Further down:

Tickell’s lifelong struggle to gain mainstream acceptance for biodiesel is the thread that weaves the film together. His face is the face of biodiesel. It may appear self-indulgent to some, but the film’s writer felt it necessary to provide viewers with a personal story in order to illicit the emotional response required to inspire change.

That concept worked on viewers such as Plocher. “There is simply no reason to criticize such a well-meaning, and often very insightful, work of art,” he says. Plocher walked out of the theater already forming a plan to make Yokayo’s biodiesel affordable for local school districts. He is now working with a San Francisco-area biodiesel producer to offer discounted fuel to school bus fleets. He hopes to have the program up and running with the support of parents and school boards later this year. That kind of reaction is music to Tickell’s ears. “That’s our objective: to increase the number of people who take action,” he says. “We give people options of ways to affect change—large and small.”

I guess I've been resentful in the past about that whole "face of biodiesel" thing, and I've held it against a number of people in the biodiesel industry who seemed more interested in stardom than anything else. No more. I can't afford to be a cynical humbug- not if it gets in the way of work being done. I hope that a lot of people see Josh's movie.